About Us

The Anholt State Brands Index is the first analytical ranking of the brands of all U.S. States. The Index is a powerful tool to help a state understand where it stands among the other states of the United States and how best to capitalize on its strengths while also providing insight into areas that need improvement. State Brands Index is a method by which a state can take control of its reputation and learn how to ensure that their state brand keeps pace with the real progress they are making.

The Anholt State Brands Index is:

• Proprietary Methodology - The Anholt State Brands Index, powered by GMI's global software, panels and data collection capability, uses Simon Anholt's proprietary methodology to measure a states brand value. The six key verticals studied include: place, potential, presence, pulse, people and prerequisites.
• Cost-Effective - Why pay hundreds of thousands to conduct your state brand research on an ad hoc basis? The Anholt State Brands Index offers a cost-effective solution that allows you to study a state's value for as little as $1,995.
• Global - The Anholt State Brands Index offers a global perspective of your state's brand through its access of 5.5 million consumers worldwide in over 200 countries.

About Simon Anholt

Simon Anholt advises governments, ministries, civil services and NGOs on the branding aspects of public diplomacy, economic development, public affairs, cultural relations, trade, tourism and export promotion. He has written numerous books, papers and articles on the branding of places and is a well-known public speaker, editor and broadcaster on these and many related topics. For further information about his work and writing, please visit Simon Anholt.

About the Technology

Anholt States Brands Index uses GMI proprietary software and GMI’s access to 5.5 million people all over the world to conduct its studies. Find out more about GMI’s market research software.