Welcome to the Official Anholt State Brands Index Website!
We are currently focusing our efforts on the redesign of this site. For the most up-to-date information on SBI products and services, please visit www.simonanholt.com.
Brands of States – First Ever Survey on How the World Sees The States
The Anholt State Brands Index is the first analytical ranking of the brands of all U.S. States. Every state has its brand strengths and weaknesses.
Why is it important to create an environment in your state with a strong positive brand?
A state's brand impacts its ability to attract corporate business investment and conventions
It also impacts its ability to attract vacation travel domestically and from abroad
It impacts population growth patterns
Introducing: Anholt State Brands Index
Anholt State Brands Index, the first analytical ranking of the brands of all 50 U.S. states, is now available.
The Anholt State Brands Index is a method by which a state can take control of its reputation and learn how to ensure that their state brand keeps pace with the real progress they are making. It helps to measure the impact of major events, policy initiatives and investments in infrastructure such as:
